Army of Bees

Jumbo

Built when the world shut down. Still going strong six years later.

A white-label virtual events platform that took Jumbo from $250K to over $1M in sales in a single year.

Jumbo virtual events platform: live stage, schedule, video library, chat, and real-time analytics

SERVICES:

SaaS Platform· Virtual Events· Live Video· Real-time Data· Product Strategy· App Build

TRUSTED BY

  • Community-Based Research Centre
  • Academy Sports + Outdoors
  • Augustine Literacy Project
  • Big Ten
  • Blue Cross Blue Shield
  • Bond & Play
  • Capital One
  • Clover
  • Social Fresh
  • NASCAR
  • NBA
  • Sally Beauty Holdings
  • SEC
  • United Nations

THE PROBLEM

When COVID-19 shut down in-person events in the spring of 2020, everyone raced to take events online — and the market filled up overnight with platforms promising the same thing. Jumbo saw what their clients actually needed: not another generic webinar link, but an event that looked, felt, and ran like their own. Every client wanted a tailored experience — their brand, their schedule, their stage — and Jumbo needed a technology foundation that could deliver one on demand, reliably, at the pace the pandemic set.

WHAT WE DID

We’ve been Jumbo’s development partner since June 2020. Together we’ve built a white-label events platform where every end client gets a tailor-made brand and theme, plus everything an event needs to run: live stages and replay libraries, schedules, chat, Q&A, attendee profiles, trivia and goals, branded registration and access links, and live analytics on who’s watching and for how long.

WordPress was a firm requirement — not anyone’s first pick for real-time software. So we built a live layer around it: a real-time socket, backed by Firebase Realtime Database, keeps every attendee’s page connected to the event as it unfolds. Operators can send push notifications and hot-swap the media feeds on the page mid-event, with no one hitting refresh, while the platform quietly gathers viewing statistics and usage data the whole time. On the front end, it’s hand-built, framework-free JavaScript, with MobX powering reactivity in the UI. It’s lean, fast, and it has held up with more than 1,700 concurrent viewers in a single live event.

And it goes well beyond typical white-label. We heavily customized the WordPress admin, and because WordPress is so extensible, with a deep plugin ecosystem behind it, Jumbo can add features client by client: custom registration workflows, plus integrations we’ve built with end clients’ CRMs and member databases. The requirement that looked like a constraint turned out to be a selling point.

THE OUTCOME

Within a year, Jumbo grew from $250,000 in sales to over $1 million, with a very high client retention rate — clients told them the platform was more reliable and easier to use than the alternatives. Plenty of platforms launched in that rush. Six years on, Jumbo’s is still going strong: 636 events across 100 client sites, with nearly 68,000 viewers logging more than 43 years of combined watch time across live and on-demand video.

They can mesh with our team to address our weaknesses and adapt their strengths to whatever we need, so their flexibility is key in keeping us working with them happily.
Justin Ritchie CEO, Jumbo
sales growth in one year
4×
client sites
100
events hosted
636
unique viewers
67K+
combined watch time
43 yrs
peak concurrent viewers
1,707

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